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Cookie policy

 

Last update: July 2025

This Cookie Policy describes the use of cookies and other tracking technologies on the website www.shoto.it, in accordance with Regulation (EU) 2016/679 (“GDPR”) and the Provision of the Privacy Guarantor of June 10, 2021.

  1. What are cookies?

Cookies are small text files that the websites visited by the user send to their device (computer, smartphone, tablet), where they are stored before being re-transmitted to the same websites on the next visit. They allow information about navigation to be collected in order to make the experience more efficient..

  1. Types of cookies used
  2. a) Technical cookies (necessary)

These are used to ensure the proper functioning of the website (e.g., shopping cart management, authentication, security, language preferences). They do not require prior consent and can be installed directly on the first visit.

  1. b) Analytical cookies

We collect aggregated and anonymous data (e.g., pages visited, time spent on the site) through Google Analytics. These cookies are configured with anonymized IP addresses and without data sharing with Google to be comparable to technical cookies. If we activate more advanced tracking in the future, explicit consent will be required.

  1. c) Profiling and remarketing cookies

We use Meta Pixel (Facebook/Instagram) to personalize advertisements and display them on other platforms. These cookies require explicit consent and are not activated without user interaction with the banner. They collect data relating to actions performed on the site (e.g., viewing pages, adding to cart).

  1. d) Third-party cookies

Some cookies may be set by third parties (e.g., Google, Meta, Shopify) for their own purposes. Users are invited to consult the respective privacy policies:

Third Party Purpose - Link to policy

Google Statistics https://policies.google.com/privacy 

Meta (Facebook/Instagram) Advertising https://www.facebook.com/policies/cookies 

Shopify Functionality and hosting https://www.shopify.com/legal/cookies 


  1. Banners and consent management

When you first access the site, a banner for cookie management is displayed; the banner blocks profiling and third-party cookies in advance. The user can:

  • accept all cookies;
  • refuse them;
  • manage them in a granular way by category.

Consent is recorded and stored for accountability purposes. The banner will not be displayed again for 6 months, unless there are substantial changes.

  1. How to change preferences

You can always change or withdraw your consent via the “Cookie Settings” link in the footer of the site. You can also manage your preferences via your browser settings.

  1. Duration of cookies

Cookies have a variable duration depending on their function. Below is a rough guide:

  • Type of cookie Typical duration
  • Technical cookies: session or 12 months
  • Analytical cookies: 24 months (if anonymous)
  • Profiling cookies: up to 12 months
  1. Consequences of refusing consent

It is always possible to browse the website without accepting profiling cookies. However, some features may be limited, such as content personalization or the display of targeted advertising.

  1. User rights

The user may exercise the rights provided for in Articles 15-22 of the GDPR at any time, including access, rectification, erasure, restriction, objection, and portability of data processed through cookies. To do so, please write to: customer@shoto.it 

  1. Changes and updates of this cookie policy

This cookie policy may be updated periodically. We encourage you to review it regularly. Any substantial changes will be communicated via banners or other appropriate means.