About

The SHOTO brand was born from the authentic passion of a family that, for three generations, has lived immersed in the scent of leather. A love born almost instinctively, carefully cultivated in the selection of raw materials and transformed into shoes through skill and experience. This is how a name, a tradition, and a craft came to be, which with the arrival of the sons, turned into an art. The secret of the company's growth lies in the strong craftsmanship of Mr. Graziano, who passed on the techniques and manual skills of shoe making to his son, Mr. Zeno Rolando, up to the strong personality of Stefano and the special creativity of his brother Simone. Early on, the brand became known in the 1960s to a clientele that appreciated classical styles with exotic reinterpretations. In 1985, the turning point with the new brand: Stefano and Simone’s father involved his sons in management, strongly affirming that humility and curiosity are essential to succeed.

It certainly wasn’t easy: not everyone was ready to embrace the new SHOTO product, characterized by sober elegance but aimed at a more original man, endowed with what the French call “physique du rôle.” Today, Medori shoes have become a sophisticated and highly sought-after fashion product. The final buyer expresses taste and choice in purchasing our products, revealing his personality and story. All three generations share the same foundation: the craftsmanship of each pair, entirely made in-house, with finishing techniques personally carried out by Stefano and Simone. Any imperfections in our shoes demonstrate the uniqueness of each pair, made truly one-of-a-kind thanks to washing and finishing techniques.

SHOTO is a Made in Italy footwear brand that embodies the excellence of Italian craftsmanship. Our mission is to combine quality and style, offering handcrafted products made with innovative materials. SHOTO's history is rooted in authentic values and credibility, with constant attention to timeless design. Our footwear, an authentic expression of our identity, stands out for vintage workmanship in both leather shoes and sneakers, giving each creation a unique and timeless character. With SHOTO, every step is an exclusive experience: a journey into the heart of quality craftsmanship.